About

Freelance web marketing support and small business consulting | Work From Home mainly through Upwork | 2003 to date

• Researched and wrote web content that showcased the value of the client's product or service and helped with SEO

• Delivered over a thousand pieces of content since starting the work in 2003 - articles, blog posts, website copy, and press releases

• Developed a website that attracted links from reputed resources and achieved page-one visibility on all major search engines of the time (2006)

• Researched and wrote weekly articles on business management for a publication for over three years

• Planned and executed PPC and email campaigns using Google Ads and Mailchimp

• Worked with small businesses to develop operating, marketing, and financial plans, and funding pitches

• Gained broad familiarity with tools like Canva (for graphics), SEMRush (for SEO), and Hootsuite (for Social Media Marketing)

Freelance computer applications developer | Self, Mumbai & Bangalore, India | January 1986 to October 1998

• Marketing my services using cold calls, print classifieds, and client references

• Understanding client objectives for specific systems, studying existing practices, and designing practical systems to achieve objectives

• Developing, testing, and implementing applications using dBase/ Clipper under an MS-DOS environment to achieve desired goals. Applications included:

  • Complete financial models

  • Production planning and control

  • Inventory control

  • Payroll

  • Financial Accounting

  • Job cost estimating based on inputs and prevailing rates

  • Receivables aging analysis

  • Several more

Accountant, Internal auditor, Financial Controller | Different Companies in India and Zambia | January 1965 - December 1985

• Developing and implementing accounting, inventory, and billing

• systems

• Raising funds from banks and financial institutions

• Providing help to clients in complying with direct and indirect taxes

• Audit functions, statutory and internal